10. Design patterns that trick, confuse or exploit should be exposed and redesigned for safety
Overly hyping nascent technology for personal gain contributes to inflated expectations that hurt others when these "bubbles" rapidly deflate
Presuming end-user "consent" based on coercive contracts of adhesion does not respect individual rights or safety
We must avoid dark patterns affecting social development, including grooming, exploitation, harassment, and psychological addiction enabled by our products
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