8. No individual, company or country should own or control the Metaverse

• Advertising is a form of speech with many protections. Some of us will opt-in to targeted, experiential and immersive ads. Our private data should never be used without our explicit and informed consent.

• ‘Click-wrap’ and complex EULAs do not provide informed consent. We should find better alternatives to existing consent models.

• It may be impossible for us to understand and consent to the more complex data collection, especially biometric and real-time context.

• It may be impossible to properly protect our most private data in any cloud. It’s better to encrypt personal data on-device, or not keep it at all.

• Subsidies that lower consumer cost but undermine human rights are unethical